Analisis Faktor-Faktor Pengaruh Minat Penggunaan Aplikasi Shopee Dengan Pendekatan Technology Acceptance Model (TAM)

Abstract

This research is a type of quantitative research with the aim of knowing the effect of acceptance of the use of e-commerce-based accounting information systems on the shopee application with the technology acceptance model (tam) approach. This sample was taken from 7 sub-districts in Makassar City, namely Tallo District, Mamajang District, Tamalate District, Manggala District, Panakukang District, Tamalanrea District, Rappocini District, totaling 100 respondents. The type of data used in this study is quantitative data obtained from questionnaires distributed and related to the problem being studied. In this study the data source used was primary data. The research instrument uses the Likert scale method. Based on the results of data research using statistical calculations through the Statistical Package for the Social Science (SPSS) version 26 application. The results of this study indicate that: (1) Perceived ease of use has a positive and significant effect on interest in use of the shopee application (2) Perceived usefulness has a positive and significant effect on interest in use of the shopee application (3) Attitude towards using has a positive and significant effect on interest in use of the shopee application (4) Behavioral Intention to use has a positive and significant effect on interest in use of the shopee application.